Odd Material Colorization?

I don't know what version of KW export I'm using, but I'm curious if this is a bug or a silly setting I set some where?

All my exported meshes seem to have their colors washed out, so looking around I discovered that all of my meshes are being exported dimmed.

Material Material__45 {
0.588000;0.588000;0.588000;1.000000;;
10.000000;
0.900000;0.900000;0.900000;;
0.000000;0.000000;0.000000;;

I grabbed that out of the file. The 0.58 perfectly matches up with the amount of dimming occurring. Is this a bug? Am I using an old version? Is this me?

If you look in 3ds Max,

If you look in 3ds Max, that's the "diffuse color" in the material. It just so happens that the Max lights are generally over-bright to compensate for this. Set the "diffuse color" color swatch to all white, and there will be no dimming.